When Roberto Coin first started his company, it wasn’t the brand that we know today. In 1977 in Vicenza, Italy, also known as the “city of gold”, his company was the producer for some of the world’s most prominent fine jewelry designers. Years later, in 1996, The Roberto Coin brand was born. The popularity and recognition of his company was immediate, and just four years after the birth of the brand, Roberto Coin was ranked seventh in the United States among the best jewelry designers. Soon after, in 2002, he was moved up to third as an international brand, and number one among Italian designers and jewelers.