JavaScript seems to be disabled in your browser. For the best experience on our site, be sure to turn on Javascript in your browser.

Rolex Rolex watches Datejust M278344RBR-0021

Rolex Datejust 31 Oyster, 31 mm, Oystersteel, white gold and diamonds M278344RBR-0021

$ 11,850

* Rolex’s suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.

+1-516-567-0600

Message

Find us

Rolex Guarantee -

To ensure the precision and reliability of its timepieces, Rolex submits each watch after assembly to a stringent series of tests. All new Rolex watches purchased from one of the brand’s Official Retailers come with a five-year international guarantee. When you buy a Rolex, the Official Retailer fills out and dates the Rolex guarantee card that certifies your watch’s authenticity.

The Green seal +

The five-year guarantee which applies to all Rolex models is coupled with the green seal, a symbol of its status as a Superlative Chronometer. This exclusive designation attests that the watch has successfully undergone a series of specific final controls by Rolex in its own laboratories according to its own criteria, in addition to the official COSC certification of its movement.

Rolex presentation box +

Every Rolex is delivered in a beautiful green presentation box that is both protector and keeper of the jewel that nests inside it. As the presentation box is also a symbol of giving, it is important, if you are purchasing a gift, that the recipient’s first contact with their Rolex sets the stage for revealing what lies within.

Reference
278344RBR

Movement
Perpetual, mechanical, self-winding

Bracelet
Oystersteel

Model case
Oyster, 31 mm, Oystersteel, white gold and diamonds

Caliber
2236, Manufacture Rolex

Dial
Pink

Bezel
Domed, set with diamonds

Power reserve
Approximately 70 hours

Certification
Superlative Chronometer (COSC + Rolex certification after casing)

Water-resistance
Waterproof to 100 meters / 330 feet

Download brochure

Pink Dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the center of the dial. Light is diffused consistently along each engraving, creating a characteristic subtle glow that moves depending on the position of the wrist. Once the sunray finish has been completed, the dial color is applied using Physical Vapor Deposition or electroplating. A light coat of varnish gives the dial its final look.

Diamond-set bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Model availability

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

London Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.